Six Deuce Premium Fitness Brand - Our Story
How it all started
Six Deuce was originally dreamed up in late 2005 in Ames, Iowa by a recent design graduate from Iowa State University. Like most start-ups, the company was launched from a garage, with boxes full of merchandise. The early days focused on mixed martial arts clothing and training equipment, and soon found new business partners in Sweden who would jointly take the Six Deuce brand globally.
In 2011, the company formed a brand new European Division based in Helsingborg, Sweden. Soon after, the market for MMA clothing and equipment had become so over-saturated that the company started to branch out into other areas of fitness gear. Thanks to those early connections with clothing suppliers overseas, Six Deuce became one of the first international companies to offer dye-sublimated fitness leggings. Through constant innovation, Six Deuce brand leggings evolved into the industry standard for comfort and quality. The market for women's fitness clothing was huge, and the company exploded. First Europe and soon the demand caught fire in the USA.
Today we operate Six Deuce with distributors in 12 countries and resellers worldwide. What was once a small home-based business run out of a garage is now a truly global brand.
Whether it's heavy lifting at your local Crossfit gym, intense training for an upcoming competition, or an early morning jog...Six Deuce is THE brand of choice used by professional athletes everywhere.
“Nobody gives it to you,
you have to take it.”
— SIX DEUCE